Redbox + iPhone = Obvious Winner

Every once in a while I have to throw someone a bone. And today I toss one out to Redbox who has been very good to me over the past 8 or so months. A Redbox app for the iPhone is so blatantly obvious I feel as if it has already been done but no one told me. Look, I will just walk you through one quick scenario where having a Redbox app on the iPhone is sheer geinus.

Redbox-Iphone App Scenario:
Monday morning and my plane lands in Ssacramento, CA and upon touching down I remember that I have to return two Redbox DVDs (The Rocker - 3 stars, Pineapple Express - 2 stars) that I have in my backpack which I picked up last night for the sole purpose of watching on the plane ($2 for 2 DVDs for 1 night) using my laptop. While I sit on the plane waiting to get off I open up my Redbox app with the 3G turned on and see that the nearest Redbox is less than 10 minutes away using the iPhone's GPS capabilities. I then hit the map it function which opens the iPhone's Maps application to get an understanding of the turn by turn directions I would need to get to that Redbox location from the airport. Hmmm, it's actually in the direction I am heading, SWEET! While in the app I see that the free 1-day rental Monday code is also posted which reminds me that I wanted to get The Secret Life Of Bees (hey, it's Black History Month). While still on the plane, I use my Redbox app to check to see if it is available at the location I already planned on visiting. It is, SCORE! I'm now being hustled off the plane so I pack my iPhone away and race to the rental car terminal forgetting to reserve my movie. Finally I arrive at the Redbox location and there are about 3 people in front of me. I overhear the couple in front of me saying that they hope that The Secret Life of Bees is still there. Instantly I pull out my iPhone and open the Redbox app and check to see if it is still available at this location. I see it is and since I already created and registered my account I am able to quickly hit the RESERVE button. My sincere apologies to the couple in front of me as I can't help but giggle when they get to kiosk and see that The Secret Life of Bees is gone. I return my two DVDs from the previous night and grab The Secret Life of Bees and head out to dinner with my Rancho Cordova compadres.

Hey yo Redbox, why is this not happening?